Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Novartis looks outside pharma for digital transformation

Appoints former Sainsbury's Argos executive Bertrand Bodson

Novartis HQ

Novartis has signalled its intention to change the way it approaches and uses technology, creating a new chief digital officer role and filling it with a former retail executive.

The move last month came hot on the heels of GlaxoSmithKline’s decision to picked former Walmart chief information officer Karenann Terrell to be its chief digital and technology officer as it too looked to step up its game in digital.

For its part, Novartis has recruited Bertrand Bodson, chief digital and marketing officer for Sainsbury's Argos, to be its chief digital officer.

Novartis’ outgoing CEO Jim Jimenez said: "Bertrand has a proven track record of creating and implementing successful digital strategies across global companies, and leading cultural change in order to make this happen at scale.

"This is not just about digital helping the business. Bertrand will help us transform our business model using digital technologies."

Bodson will join the Swiss pharma firm in January, when he will be responsible for creating and executing a company-wide digital strategy.

He will also lead Novartis’ digital transformation as it works to improve the way it uses data in drug discovery and development, engages with patients, doctors and other stakeholders, and automates its business processes.

Bodson said: "I am very excited to be joining Novartis to play a part in its efforts to reimagine medicine by leveraging digital on behalf of millions of patients and practitioners.

“While this will be one of the most important and disruptive challenges in the years to come Novartis, as a global leader, is particularly well positioned to drive this, and have even greater and sustainable impact on healthcare worldwide."

He previously held senior roles at Amazon and EMI Music and, while in his current role, Bodson led the transformation of Sainsbury's Argos from a traditional catalogue business to the third-largest online retailer in the UK.

13th September 2017

From: Sales

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Quintiles

With a network of more than 27,000 employees conducting business in approximately 100 countries, we have helped develop or commercialize...

Latest intelligence

14_ipad_lowres.jpg
Why AI might be the rep’s best friend
When looking for the next big thing in digital communication, there’s nothing bigger than the sweeping changes promised by artificial intelligence. There’s little doubt that AI is coming to pharma...
How Transparent Is Transparency?
The second annual publication of transfer of value (TOV) data has just been publically disclosed. For those of you that it passed by, it seems to have generated very little...
Geraldine Murphy
LEO: Patients benefit from transparency
Paving the way for openness in pharma...

Infographics