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Smart Thinking blog
Insights and expert advice on the key issues facing today’s pharma marketer
Reimagining medical communications
Medical communications: connecting the dots from data to change15 Sep 2023
By Cathy Chow
The impact of storytelling in effective communication29 Aug 2023
Taking a human approach for bolder brand and portfolio narratives
Don't lose sight of behavioural insight25 Aug 2023
If we are being asked to demonstrate ROI, we first need to agree on the value of the outcome
Tooth and nail21 Aug 2023
With Merck and BMS first out of the gates, here comes the assault on the Inflation Reduction Act
The launch landscape06 Jul 2023
Navigating the evolving early commercialisation and launch landscape: eight powerful opportunities
Return on investment04 Jul 2023
If we are being asked to demonstrate ROI, we first need to agree on the value of the outcome
Social media as a determinant of health is a real thing30 Jun 2023
What will our epitaph read? We came, we saw – we did nothing
The omnichannel conundrum14 Jun 2023
Why embracing imperfection is key to success
There's always one more thing to learn12 Jun 2023
The importance of continuing professional development and achieving learning objectives
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- Contagious Conversations: Exploring Infectious Disease in the Digital Age
- Austrian State Secretary to speak at FlyPharma Europe 2023
- Further data for AstraZeneca/Daichii Sankyo’s Enhertu for breast cancer requested by NICE
- Gritstone Bio receives $433m BARDA contract for COVID-19 vaccine candidate
- EDX Medical Group develops multi-disease 'point-of-care' rapid tests for cancer, infections and cardiovascular conditions
- ScreenPoint Medical to showcase AI software at European scientific meeting
No results were found
Latest intelligence
- The importance of accelerating clinical trial diversity
- Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
- Digital Opinion Leaders: The Role of Influencers in Medical Communications
- There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
- Creating Hope Though Action – World Suicide Prevention Day
- At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....
