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Smart Thinking blog
Insights and expert advice on the key issues facing today’s pharma marketer
Getting the balance right
Warren Buffett's greatest health lesson28 Oct 2020
He told us about it almost two decades ago – we didn’t pay attention
Not your average training programme: why does allegro work so well? 07 Oct 2020
By Nicky Griffin
What makes a great launch leader and launch team?30 Sep 2020
Building frameworks, processes and tools to help bring some structure, rigour and coordination to the launch process
Diversity and inclusion28 Sep 2020
It may not be something we can change overnight, but it is certainly something we need to start to address now
Pearls of wisdom25 Sep 2020
The Americas have been ravaged by COVID-19 – here are some important lessons we have learned
Launch leaders' blog part 228 Aug 2020
What does the launch environment look like in the ‘next normal’?
Trust – years to build, seconds to break and forever to repair21 Aug 2020
Can pharma maintain the trust built during the coronavirus?
Speed kills 14 Aug 2020
From testing to reopening to vetting scientific articles, we have lost track of time
Delivering safe and effective clinical trials during the COVID-19 pandemic10 Aug 2020
By Jorg Taubel
COVID-19 Updates and Daily News
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- Nucleus Global announces a trio of promotions
- Sanofi, GSK delay COVID-19 vaccine trial after underwhelming results in elderly participants
- Pfizer introduces new logo in a ‘shift from commerce to science’
- PHE study finds people who have had COVID-19 can still transmit the virus
- Pfizer, BioNTech temporarily slow down shipments of COVID-19 vaccine to EU
- CureVac set to begin phase 3 COVID-19 vaccine study in healthcare workers
- Mistrust in medical research: a patient perspective
- Real-world evidence: breaking boundaries in rare disease
- Live Webinar: Importance of Highlighting Patient Voices, Workforce Well-Being, and Health Literacy During and After the Pandemic
- The heavy toll of COVID-19 on cancer patients
- Unpacking rare diseases in the first edition of Delta magazine
- Virtual HealthTech conference powered by Impetus Digital: A Customer Story
PMHub
Cuttsy + Cuttsy
How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...
Latest intelligence
- Mistrust in medical research: a patient perspective
- The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the...
- Real-world evidence: breaking boundaries in rare disease
- Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and...
- The heavy toll of COVID-19 on cancer patients
- We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of...
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