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Communiqué - Volume 47

Communiqué - Volume 47

Unlocking the future of healthcare comms

After months of desperate hope and the huge cost of living with the virus, help finally appeared on the horizon in early December 2020 with the news that Pfizer/BioNTech’s COVID-19 vaccine had been approved in the UK, the first country in the world to do so. In the wake of the terrible year that was 2020, there have however been some positive impacts in areas such as remote working and global behaviour change.

There have been positive changes in other areas too. As Jo Spadaccino, the author of this issue’s foreword, writes: “For decades, the shortage of talent in the healthcare communications sector has been one of the biggest challenges cited in reports and surveys. With the changes brought about by COVID-19, has healthcare communications finally become one of the destination careers of the new decade?”

Read more on page 7 as Jo talks about the importance of “continuing to challenge the traditional approaches to developing the talent pool in a way that creates a more vibrant, innovative and sustainable industry, ready to tackle tomorrow’s health challenges, not just those of today”.

We are pleased to offer our readers a selection of case studies that showcase winning work from the 2020 virtual Communiqué Awards. These awards highlight the truly excellent work of pharma and agencies in healthcare as they strive to create change, innovate education, improve outcomes and support HCPs.

To inspire you in your next moves, in this issue we also bring you over 300 agencies to choose from when shortlisting your next communications partner. Visit us online where you’ll see that the print directory is fully integrated with our PMLiVE.com website.

Here’s to a happier and healthier 2021!

View Communiqué - Volume 47 online


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