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Pharmaceutical Market Europe - November 2019

PME November

Patience and persistence

Welcome to the November issue of PME. In our cover article, Chris Ross explores why pharma’s multichannel maturity isn’t just about hard technology. Looking at the Across Health Multichannel Maturometer 2019 study, now in its 11th year, the 2019 results reveal that 87% of respondents think their companies are still some distance from being ideal organisations in terms of their ability to use digital to improve customer engagement and business impact. The key to success depends on ‘human’ enablers like skills and organisational culture to capture customers’ hearts and minds.

In this issue we also have an in-depth interview with Steve Yancey, vice president and medicines development leader at GSK. While patience and persistence are the prime disciplines of drug development, knowing when to keep the fuse burning or simply walk away takes a confounding blend of science and emotion. Steve talks about how challenging drug development is and finding ways to overcome the bumps in the road by improving the probability of success.

While politicians continue to disagree in parliament and the country tries to make some sense of what is happening with Brexit, new analysis by the Royal Society shows that uncertainty around Brexit has already significantly affected scientific research and its workforce in the UK. As the first December general election in almost a century looms, all eyes are on each party’s election manifesto, and it will be a tough fight to the finish to see who has the best plan for the UK in 2020 and beyond.

View PME November 2019 online

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