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Pharmaceutical Market Europe - November 2021

Pharmaceutical Market Europe - November 2021

Achieving connected teamwork for patients and HCPs

In our cover story, we look at how achieving connected teamwork for patients and HCPs through digital technology can result in better outcomes. Digital health solutions are transforming how healthcare takes place, giving patients the chance to receive truly bespoke care that matches precise individual needs. The ability to track symptoms and experiences on any given day in real time creates a more comprehensive picture of patient health and quality of life in between healthcare visits and while HCPs are so busy and are working hard to protect their patients from COVID-19, this is especially valuable. Read more on page 30.

In our article on corporate social responsibility, Danny Buckland looks at the significant impact companies’ actions have on people’s lives, not just in terms of the products and services they offer or the jobs and opportunities they create, but also in terms of working conditions, health and the environment. The article also mentions two examples of big pharma companies that have been successful in implementing corporate social responsibility, Read more on page 32.

Don’t forget to book a table for PMEA! The Awards are set to go ahead live in London on 24 November at the Royal Lancaster. You’ll want to be there to find out who wins!

Book online at www.pmlive.com/pmea/bookaseat or contact Helen Palmer-Wickens on +44 (0)1372 414 253 or hpalmer-wickens@pmlive.com

Looking ahead, in our December issue we will be focusing on patient value and patient-centricity, and the importance of patient-reported outcomes to ensure that the patient voice is fully heard.

If you would like to make your voice heard on this topic, please get in touch at sales@pmlive.com

I hope you enjoy this issue!

View Pharmaceutical Market Europe - November 2021 online


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