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Strategic Planning

Practical advice on product positioning, launch optimisation and much more

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The Heart of the Matter 7: Reality Dawns

Turning big data to information and information to insight, a McCann Complete Medical supplement

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UK Pricing, Value and Access

In September a special PME supplement took aim at the industry’s challenges in pricing, value and access in the UK, providing practical advice on navigating the HTA process, communicating your...

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Communiqué Awards 2015 Digital Publication

Communiqué Awards 2015 Digital Publication

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The Heart of the Matter 6: To tweet or not to tweet – is that still a question?

Communication models have moved on – so why are parts of the pharmaceuticals industry stuck in the dark ages when it comes to adopting a truly multichannel approach in the...

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Digital Doctors

Tracking the evolving relationship between patient, physician and pharma

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The Heart of the Matter 5 – the only way is ethics

Pharmaceutical executives that fail to understand the full extent of their compliance obligations could be sleepwalking their way towards major reputational damage

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Patients First

Working closely with, and being attuned to the needs of, patients remains just as valid as when that near-ubiquitous term ‘patient-centricity’ was first coined

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Evolution or revolution?

A top-level debate hosted in London by Merck’s Consumer Health business captured a range of insights into the OTC sector, pharmacists and patients

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PMEA Awards 2014 Digital Publication

See which healthcare communications programmes made a real difference to health outcomes with the Communiqué Awards digital publication.

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The Heart of the Matter 4 – Innovation: it’s a risky business

There is no such thing as a magic formula for innovation. But as some of modern business’s biggest visionaries will attest, the killer ingredient is often ‘risk’

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10 ways to meet event disclosure rules

Ashfield Meetings & Events provide a practice guide to the forthcoming European changes