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- PMLiVE
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Inside: Market Access

As worldwide austerity measures continue to force the issue of value and demand parity between cost and benefit, Inside Market Access tackles these key issues and more.

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PME guide to international media procurement

Media agencies are independent of specific marketing disciplines and, as such, can become trusted advisers in the strategic development of a communications plans.

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Avoiding the pharma digital trap

Pharma hasn't been as slow to the digital party as some critics would have us believe. But armed with enthusiasm to conquer a new frontier, a number of companies have...

- PMLiVE

‘How to’ Guide to Gamification

In healthcare, gaming offers a wealth of opportunities to improve patient health and wellbeing. With this guide you can explore the theory, dynamics, the 'rules' of application and future ways...