The bulk of pharma digital spend fails to alter industry’s greenhorn status

The bulk of pharma digital spend fails to alter industry’s greenhorn status

Indegene’s Digital Maturity study reveals huge gaps in KPIs

Novartis telemedicine service to be ramped up in Ghana
Novartis telemedicine service to be ramped up in Ghana Country's health service selects it as part of the national eHealth strategy
Fujitsu begins two-year medical AI research project
Fujitsu begins two-year medical AI research project Partners with Kyoto University on R&D-focused work
Microsoft brings machine learning to genetics collaboration
Microsoft brings machine learning to genetics collaboration Will work with Adaptive Biotechnologies on the human immune system
UCB supports social network for SpA patients
UCB supports social network for SpA patients MySpondylitisTeam is launched by MyHealthTeams

Pharma and digital

Fujitsu begins two-year medical AI research project
Fujitsu begins two-year medical AI research project Partners with Kyoto University on R&D-focused work
Microsoft brings machine learning to genetics collaboration
Microsoft brings machine learning to genetics collaboration Will work with Adaptive Biotechnologies on the human immune system
Merck to pilot digital behavioural change programme
Merck to pilot digital behavioural change programme Will work with US digital therapeutics firm Blue Mesa Health in diabetes

Online audiences

Investment firm pays $2.8bn for WebMD
Online health information portal will join KKR's Internet Brands subsidiary
Healthcare in the digital age
Healthcare in the digital age Prof Jan Kimpen on a decade of digital change in healthcare and its future direction of travel
The digital doctor-patient relationship
The digital doctor-patient relationship The potential of doctor-facing and patient-facing tools

Digital strategy

How Bayer transformed its approach to digital
How Bayer transformed its approach to digital Head of digital development Jessica Federer on how the company built digital into its DNA
Pharma sales in the digital era
Pharma sales in the digital era A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience
Pragmatic digital health
Pragmatic digital health Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact

Social media

MHRA joins Instagram as part of Yellow Card drive
MHRA joins Instagram as part of Yellow Card drive UK medicines regulator follows in the footsteps of NICE in using the channel
Sanofi Genzyme brings The World Vs MS to Denmark
Sanofi Genzyme brings The World Vs MS to Denmark Firm's Communiqué Award winning campaign launches in another local market
Sanofi continues pharma's trend of ditching the corporate blog
Sanofi continues pharma's trend of ditching the corporate blog Will integrate Speaking of Sanofi content into its main US website

Mobile and pharma

Sharp rise in mobile health app numbers
Sharp rise in mobile health app numbers US app stores show more than 318,500 now available
FDA approves first substance use mobile medical application
Pear Therapeutics' Reset device offers cognitive behavioural therapy
Sanofi and Evidation Health strengthens partnership
Sanofi and Evidation Health strengthens partnership Pharma giant to tap into behavioural data platform

Regulatory issues

FDA poised to start digital health pilot
Forms a key part of the agency's new digital innovation action plan
European regulators mull use of… QR codes
European regulators mull use of… QR codes EMA’s Heads of Medicines Agencies committee outlines packaging proposals
FDA: Cybersecurity is an ever-present risk for medical devices
FDA: Cybersecurity is an ever-present risk for medical devices US regulator issues new guidance for manufacturers

Best practice

Boehringer's ASCO blog picks up digital excellence award
Boehringer's ASCO blog picks up digital excellence award Work by Ogilvy HealthPRwins Prescription Products/Patient Health prize
Novo's ‘virtual mannequins’ win digital award at PMEA
Novo's ‘virtual mannequins’ win digital award at PMEA Med ed programme Decisions in Time was delivered with emotive
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win