The digital shift in pharma marketing

The digital shift in pharma marketing

Indegene’s surveys in 2016 and 2019 show a spike in digital spend

Google’s DeepMind AI outperforms doctors on breast cancer screening
Google’s DeepMind AI outperforms doctors on breast cancer screening System reduced false positive and false negative decisions
Pharma’s race to digital
Pharma’s race to digital Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. Federico Marchisio and Lorraine Walters. As digital tools and technologies become ever more central to our lives they are
AI: opportunities and barriers to improving healthcare
AI: opportunities and barriers to improving healthcare How AI is shaping the future of healthcare
Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends
Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends Content personalisation to continue to yield disproportionate returns

Pharma and digital

The digital shift in pharma marketing
The digital shift in pharma marketing Indegene’s surveys in 2016 and 2019 show a spike in digital spend
Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte
Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte Alexander Davies considers the remarkable story of how one company broke with pharma convention to speak out on social media
Chiesi targets patient adherence via mobile app
Chiesi targets patient adherence via mobile app Initiative will see asthma and COPD patients receive device training support

Online audiences

Investment firm pays $2.8bn for WebMD
Investment firm pays $2.8bn for WebMD The online health information portal will join KKR's Internet Brands subsidiary
Healthcare in the digital age
Healthcare in the digital age Prof Jan Kimpen on a decade of digital change in healthcare and its future direction of travel
The digital doctor-patient relationship
The digital doctor-patient relationship The potential of doctor-facing and patient-facing tools

Digital strategy

The digital shift in pharma marketing
The digital shift in pharma marketing Indegene’s surveys in 2016 and 2019 show a spike in digital spend
How Bayer transformed its approach to digital
How Bayer transformed its approach to digital Head of digital development Jessica Federer on how the company built digital into its DNA
Pharma sales in the digital era
Pharma sales in the digital era A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience

Social media

Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte
Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte Alexander Davies considers the remarkable story of how one company broke with pharma convention to speak out on social media
UCB supports social network for SpA patients
UCB supports social network for SpA patients MySpondylitisTeam is launched by MyHealthTeams
MHRA joins Instagram as part of Yellow Card drive
MHRA joins Instagram as part of Yellow Card drive UK medicines regulator follows in the footsteps of NICE in using the channel

Mobile and pharma

Global mHealth market predicted to reach $58.8bn by 2020
Global mHealth market predicted to reach $58.8bn by 2020 And digital therapeutics could rival mainstream pharmaceutical products, according to a report
Apple launches Watch-powered atrial fibrillation study
Apple launches Watch-powered atrial fibrillation study The firm's Apple Heart Study app will see it collaborate with Stanford Medicine
Sharp rise in mobile health app numbers
Sharp rise in mobile health app numbers US app stores show more than 318,500 now available

Regulatory issues

FDA poised to start digital health pilot
FDA poised to start digital health pilot Forms a key part of the agency's new digital innovation action plan
European regulators mull use of… QR codes
European regulators mull use of… QR codes EMA’s Heads of Medicines Agencies committee outlines packaging proposals
FDA: Cybersecurity is an ever-present risk for medical devices
FDA: Cybersecurity is an ever-present risk for medical devices US regulator issues new guidance for manufacturers

Best practice

Boehringer's ASCO blog picks up digital excellence award
Boehringer's ASCO blog picks up digital excellence award Work by Ogilvy HealthPRwins Prescription Products/Patient Health prize
Novo's ‘virtual mannequins’ win digital award at PMEA
Novo's ‘virtual mannequins’ win digital award at PMEA Med ed programme Decisions in Time was delivered with emotive
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win