Content personalisation to continue to yield disproportionate returns
With the UK’s NHS unveiling a major partnership with Amazon’s Alexa, is pharma in danger of being left behind?
by Alicia Staley
Could help to strengthen Saxenda franchise in treatment of obesity
How HCPs use digital technology – and how to understand their behaviours
Alexander Davies considers the remarkable story of how one company broke with pharma convention to speak out on social media
Initiative will see asthma and COPD patients receive device training support
Partners up with digital therapeutics company Propeller Health
The online health information portal will join KKR's Internet Brands subsidiary
Prof Jan Kimpen on a decade of digital change in healthcare and its future direction of travel
The potential of doctor-facing and patient-facing tools
Head of digital development Jessica Federer on how the company built digital into its DNA
A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience
Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact
Alexander Davies considers the remarkable story of how one company broke with pharma convention to speak out on social media
MySpondylitisTeam is launched by MyHealthTeams
UK medicines regulator follows in the footsteps of NICE in using the channel
And digital therapeutics could rival mainstream pharmaceutical products, according to a report
The firm's Apple Heart Study app will see it collaborate with Stanford Medicine
US app stores show more than 318,500 now available
Forms a key part of the agency's new digital innovation action plan
EMA’s Heads of Medicines Agencies committee outlines packaging proposals
US regulator issues new guidance for manufacturers
Work by Ogilvy HealthPRwins Prescription Products/Patient Health prize
Med ed programme Decisions in Time was delivered with emotive
Its next social media discussion follows the programme's Communiqué win
