Evolving digital trends and user needs
Indegene’s surveys in 2016 and 2019 show a spike in digital spend
Head of digital development Jessica Federer on how the company built digital into its DNA
A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience
Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact
The trends affecting all segments of the wider healthcare ecosystem
Multichannel pharma marketing could be ready to hatch
Dealing with digitally native HCPs
The pressure to transform will come from all stakeholders, not just technologists
In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic
Digital Futures 2014 survey also finds regulations expected to be an issue this year
The evolution of marketing and its increasing use of new channels is as relevant to China as it is to mature pharma markets
Avoid being labelled either ‘risk taker’ or ‘Luddite’ by being a ‘considered adopter’
OpenMarket to run programme for Blue Cross of Idaho Foundation
How companies perform online will be a key differentiating factor, says Merck & Co's Gerhard Arnhofer
Wants civil servants to “embrace digital opportunities” to improve health, care and value
Why the change to digital communications means we need a different strategic approach
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