Mobile and pharma

Merck turns to gamification in diabetes
Merck turns to gamification in diabetes Working with Ayogo on mobile app to improve adherence
WebMD to debut quantified self venture in 2014
WebMD to debut quantified self venture in 2014 Will launch mobile biometric tracking via new iPhone app plus ecommerce store for devices
Mobile app formulary and cloud hosting platform launched
Mobile app formulary and cloud hosting platform launched IMS Health stakes its claim in mHealth
International health app site launches
International health app site launches MyHealthApps aims to help bring the technology into mainstream healthcare
Text messages studied as tool for cutting type 2 diabetes risk
Text messages studied as tool for cutting type 2 diabetes risk Imperial College London teams up with Rapide
Mobile health apps - still a novelty?
Mobile health apps - still a novelty? There are thousands of mobile health apps, but they've yet to live up to their potential
mHealth adoption varies by therapy area
mHealth adoption varies by therapy area Cystic fibrosis patients most likely to be mobile health users, says survey
Big increase in US mobile health audience
Big increase in US mobile health audience Some 95 million adults now use their phone for health purposes
Google Glass passes clinical 'proof of concept'
Google Glass passes clinical 'proof of concept' Philips-Accenture project trials patient data delivery via smart-glasses
Sanofi launches a monster mobile diabetes game
Sanofi launches a monster mobile diabetes game Monster Manor iPhone and Android apps aim to encourage better management of the condition
Pfizer calls for mHealth to be prioritised
Pfizer calls for mHealth to be prioritised Wants more action to support mobile health in developing countries' ageing populations
African pilot to gauge mHealth training potential
African pilot to gauge mHealth training potential Kenyan project focuses on maternal health information and education
Janssen expands its 'mobile health manager'
Janssen expands its 'mobile health manager' Add family support option to adherence campaign
AZ sponsors heart attack risk app
AZ sponsors heart attack risk app GRACE 2.0 app aims to help HCPs decide on the most appropriate treatments
Upwardly mobile: Pharma opportunities in mHealth
Upwardly mobile: Pharma opportunities in mHealth mHealth presents a major opportunity for the pharmaceutical industry, but mobile is not about being remote, it’s about being connected and to progress, pharma needs to be better connected with the mobile industry itself
Understanding the post-digital world
Understanding the post-digital world The ubiquity of digital demands that pharmaceutical companies focus more closely than ever on finding out what their customers want
Mobile campaign aims to tackle childhood obesity
Mobile campaign aims to tackle childhood obesity OpenMarket to run programme for Blue Cross of Idaho Foundation
iPad detailing: still room for pharma to improve
iPad detailing: still room for pharma to improve Doctors want to be 'wowed', and video is where iPads shine, says Manhattan Research
Sanofi Israel crowdsources new diabetes app
Sanofi Israel crowdsources new diabetes app Collaborates with online patient network Camoni
Boehringer trials digital diabetes programme
Boehringer trials digital diabetes programme Will study effect of self-management technology on clinical care

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