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European doctors and the iPad

Twenty six per cent of European doctors own an iPad, using it primarily for content consumption

Twenty six per cent of European doctors own an iPad and they spend over a quarter of their professional online time on the device, according to a 2011 study.

Manhattan Research's online survey of 1,207 practicing physicians in Germany, France, Spain, Italy and the UK found iPad owners spent 27 per cent of their work online time on them.

iPad-owning doctors used desktops and laptops for 55 per cent of their professional internet use and smartphones for the remaining 18 per cent.

Ownership of the devices among doctors was highest in the UK (31 per cent), followed by Germany and France (both 28 per cent), Italy (21 per cent) and then Spain (20 per cent).

The Taking the Pulse Europe study, which was carried out in the fourth quarter of 2011, also found that 40 per cent of doctors surveyed said they planned to purchase an iPad within the next six months.

Manhattan Research told PMLiVE the adoption rates for European Union primary care physicians (GPs and doctors of family medicine and internal medicine) and European Union specialists (cardiologists, ophthalmologists, etc) were both 26 per cent.

The analysts found that iPad owners primarily use their devices to look up information, browse articles, and watch videos and said physicians showed “significant interest in using iPads to manage and educate their patients”.

However, this doesn't mean physicians are using iPads to manage their patients and practice. Manhattan found only about one in 10 European physician iPad owners, or less than 4% of all EU physicians, used tablets during patient consultations.

4th April 2012



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