Online audiences

Doctors do get mobile, says the BMJ.com
Doctors do get mobile, says the BMJ.com Andthis year the site's morning traffic saw mobile overtake desktop for the first time
NHS to expand video and email consultation pilots
NHS to expand video and email consultation pilots Move is part of plans to increase patient access to GPs and pharmacists
Digital health charge led by millennials in the US
Digital health charge led by millennials in the US But older patients more likely to use pharma sites if directed by a doctor
Citation needed: pharma needs to make the most of Wikipedia
Citation needed: pharma needs to make the most of Wikipedia The online encyclopedia is an increasingly important source of knowledge for patients and information must be kept accurate and up to date
AstraZeneca launches diabetes portal in Germany
AstraZeneca launches diabetes portal in Germany Zuckerkrank.de is designed to educate patients and families
GSK relaunches COPD website
GSK relaunches COPD website Revamped online hub offers tools and guidance for those affected by respiratory condition
M3 unveils messaging service for doctors
M3 unveils messaging service for doctors New service will help pharma companies contact doctors via Doctors.net.uk
Online Parkinson’s platform could revolutionise chronic disease care
Online Parkinson’s platform could revolutionise chronic disease care ParkinsonNet connects patients with doctors in a virtual setting
Half of online Europeans watch health videos
Half of online Europeans watch health videos But pharma yet to make the most of the medium as a patient engagement tool, says Manhattan Research
Infographic: Digitally-native HCPs
Infographic: Digitally-native HCPs Key data on the how doctors' use of digital is changing
Are you talking to digital natives?
Are you talking to digital natives? In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic
Harnessing insight from online networks
Harnessing insight from online networks How can pharma use online doctor networks to best effect in 2014?
Cegedim's physician network Docnet set for US debut
Cegedim's physician network Docnet set for US debut Online healthcare professional community will have phased launch from 2014
Online doctor collaboration demonstrates value
Online doctor collaboration demonstrates value Developer says web and mobile app iConsult has helped diagnose thousands of cases
What brings patients to pharma websites?
What brings patients to pharma websites? US survey finds doctor recommendations are key for industry site traffic
Networks in Health expands into Italy
Networks in Health expands into Italy Online doctors community partners with Merqurio
Engaging doctors throughout product lifecycle maximises ROI
Engaging doctors throughout product lifecycle maximises ROI Pharma companies really can work smarter and make best use of the limited time they have with doctors
US doctors supportive of patients who track their health
US doctors supportive of patients who track their health But Manhattan Research study finds measurements used remain low-tech
NHS hopes to narrow the digital divide in health
NHS hopes to narrow the digital divide in health Will provide funding for new 'digital health hubs'
Digital reach is 'gold dust' for pharma
Digital reach is 'gold dust' for pharma How companies perform online will be a key differentiating factor, says Merck & Co's Gerhard Arnhofer

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