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You are already in the matrix

The power of data is immense.

The power of data is immense. You are made of data, your clothing is made of data, your house is made of data, the world is made of data. Is this you? 183cm, 105 kg, 47cm, 122cm, 96cm? Data defines us yet many companies have less understanding of how data can help improve profitability. Collecting and analysing the right data can help reveal key customer insights that in turn can assist in developing more targeted campaigns.  

The data above relates to height, weight, neck, chest and waist size. And if this was you, it tells me that you are overweight – and a good prospect for a diet plan or a gym membership…

5th November 2012



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