Open? Forward? Bin?

Fewer than 30% of people even bother to open an email blast.

To engage your reader, follow these key steps:


1. Make sure your subject line can be clearly understood
2. Content should be short and easy to follow
3. Ensure the call-to-action is obvious
4. Don't eSCREAM (avoid over-using capitals)
5. Finally, make sure that you email can be rendered correctly on smart phones

Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more