Please login to the form below

Not currently logged in

Open? Forward? Bin?

How to improve the success rate of your email marketing

Fewer than 30% of people even bother to open an email blast.

To engage your reader, follow these key steps:

  1. Make sure your subject line can be clearly understood
  2. Content should be short and easy to follow
  3. Ensure the call-to-action is obvious
  4. Don't eSCREAM (avoid over-using capitals)
  5. Finally, make sure that you email can be rendered correctly on smart phones

28th August 2012



Subscribe to our email news alerts

Featured jobs


Add my company
Envision Pharma Group

We are a global leader in the medical affairs space. Our purpose-built software and scientific solutions make us a unique...