Planet of the apps

In an app saturated market, savvy brands must decide how best to adapt their content for mobile users. 

The app was once the go-to solution, but now the market has matured, making apps 10,000 a penny and yet still expensive and time consuming to build, it's worth considering a mobile website instead.

This could well be the best route for most brands as it is a cheaper and more effective way of offering mobile friendly content to a wide audience.

Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more