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The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
Chris Ross conducts a literary-inspired review of pharma’s pursuit of communications excellence
Pre-launch planning and DSLs – the new ways to create launch excellence in pharma
Looking at the top three goals of pre-launch and the role of digital scientific leaders and social media in launch excellence
Pharma’s authentic proof of purpose influences decisions among HCPs and payers
By Ludivine Delattre and Stacy Vaughn
Mastering oneself
What does it take to be a biomedical strategy expert?
The AMR Action Fund is combating antimicrobial resistance, but much more action is needed
By Henry Skinner, Chief Executive Officer of the AMR Action Fund
The Gallery
<>A visual showcase of agency work. Track down an agency from the image, track down your competitors' work, search by product or therapy area to pull up, for example, cardiovascular campaigns. Click here for a portfolio of hundreds of campaign visuals – updated regularly – free for you to reference. Agencies – to add your work to The Gallery please contact us.
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Apex.co.uk Conferences, Events and Exhibition StandsProduct:
Self PromotionClient:
GlaxoSmithKlineTherapy area:
Self Promotion
Webinars
Beyond the Blame Game: Improving Patient, Physician, Pharma Relations
We often hear patients report a lack of ‘connection’ with their physician, and where lifestyle plays a role in the development of a disease, such as obesity or type 2Transforming Access to Medicines Through Patient-Centric Solutions
As medicines access evolves and pharmaceutical companies take an increasingly nuanced approach to it, it’s ever-more important to focus on particular aspects of this area and investigate whether firms areThe Future of Marketing in Life Sciences: Is your function fit for purpose
The healthcare landscape is rapidly changing as it responds to a multitude of well-known issues. Coupled with emerging digital technologies, these drivers are shaping the industry, moving it towards aThe Power of Storytelling in Health: Friend or Foe?
With traditional media moving online, and the era of social media driving stories through the ethernet, never has a ‘story’ been more impactful.Country reports
The death of the cancer drugs fund?
NHS England's siloed budget and its uncertain
futureIs obesity really a problem in Brazil?
Obesity is on the rise in low- and middle-income countries, particularly in urban settingsTurkey: A growing pharma market with huge potential
The Turkish biopharma market offers many opportunities - if it can overcome its sustainability challengeCareer advice from jobs.pmlive.com
Unlocking intrapreneurial talent
Overcoming flaws in leadership development with pharma companiesSo you want to be a medical writer?
Key skills and qualities for a career in medical writingLessons learned from mentoring
A good match produces the best resultsSenior execs are going dark on social media
Senior industry figures are taking an ‘ex-directory’ networkWhite papers
Guide
How to embrace behavioural science principles in healthcare MR
Top 10 ways to leverage the Impetus InSite Platform® to (virtually) launch your brand
The Impetus InSite Platform® can be used to facilitate virtual and hybrid engagement at all stages of the product lifecycle. Here, we share 10 of the most popular ways to
Employee wellbeing in creative agencies: three tips to get you started
Paul Hutchings, founder of fox&cat, and new friend, Welfy, a workplace wellbeing training firm, discuss the importance of collaboration
Managing unhelpful pressure in your creative agency: the human approach
Paul Hutchings, founder of fox&cat, answers the questions: what does it mean to be human in 2021? Are we putting ourselves under too much pressure?
PMHub Videos and Podcasts
<>- Blockchain for Tracking and Validating Medical Cannabis
- Improving Health Through Integrated & Personalized Patient Care
- Investigating the Complexities of the Canadian & Global Health Systems
- Impetus Digital Overview
- Using Technology-Enabled Human Interactions to Transform the Home into a Site of Care
- Realizing the Potential of Genomics-Driven Precision Medicine
COVID-19 Updates and Daily News
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- Mixing AZ and Pfizer COVID-19 vaccines increases antibody levels
- AZ publishes new real-world safety data for COVID-19 vaccine Vaxzevria
- One dose of AZ’s COVID-19 vaccine ‘highly effective’ against severe disease from variants
- J&J and Pfizer quietly resolve Remicade biosimilar lawsuit
- Biogen and Eisai present new data for controversial Alzheimer's drug Aduhelm at AAIC
- BioNTech to use mRNA technology to develop a ‘highly effective’ malaria vaccine
- FDA expands use of COVID-19 antibody cocktail
- Ipsen’s spending spree bolsters neurology pipeline
- New European supply deals show Pfizer and Moderna have increased COVID-19 vaccine prices
- AMICULUM® launches Cence, a new specialist publications agency
- AZ publishes new real-world safety data for COVID-19 vaccine Vaxzevria
- Infex Therapeutics partners with CRUK Newcastle for new early-stage COVID-19 drug
- The future of office working designed with our people in mind: ‘Work Where You Work Best’, an Evoke KYNE model
- GSK, Vir’s sotrovimab cuts hospitalisation and death risk by 79% in COVID-19 outpatients
- Biogen and Ionis post ‘encouraging’ early results for Alzheimer’s disease candidate
- Eylea set to challenge Lucentis in UK after NICE recommendation
- Onyx Health Launch Creative Studio After Record Year
- BioNTech to use mRNA technology to develop a ‘highly effective’ malaria vaccine
PMHub
Bedrock Healthcare Communications
Bedrock Healthcare Communications is an award-winning, independent agency founded in 2011. We partner with healthcare professionals, patients, and global pharmaceutical...
