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A cultural shift in clinical research

wearable health tech

Research organisations across the board are experimenting with new technologies

Building meaningful customer engagement through data-driven digital insights

customer engagement 1Understanding the helpful insights that online HCP conversations can reveal

Integrating competitive intelligence into business development, licensing and M&A strategy

competitive intelligenceThe advantages of partnering with a competitive intelligence or knowledge management team

Reaching patients and HCPs during the pandemic

reaching HCPs during pandemicCOVID-19 has caused unprecedented disruption to drug launches, but some pharma companies avoided costly delays by quickly pivoting to digital channels

Back to the future

fig 1 DARWINS MEDICINEFive years ago, an influential book used Darwin’s ideas to predict the future of the industry – how did that work out?

The Gallery

A visual showcase of agency work. Track down an agency from the image, track down your competitors' work, search by product or therapy area to pull up, for example, cardiovascular campaigns. Click here for a portfolio of hundreds of campaign visuals – updated regularly – free for you to reference. Agencies – to add your work to The Gallery please contact us.

Webinars

Beyond the Blame Game: Improving Patient, Physician, Pharma Relations

We often hear patients report a lack of ‘connection’ with their physician, and where lifestyle plays a role in the development of a disease, such as obesity or type 2

Transforming Access to Medicines Through Patient-Centric Solutions

As medicines access evolves and pharmaceutical companies take an increasingly nuanced approach to it, it’s ever-more important to focus on particular aspects of this area and investigate whether firms are

The Future of Marketing in Life Sciences: Is your function fit for purpose

The healthcare landscape is rapidly changing as it responds to a multitude of well-known issues. Coupled with emerging digital technologies, these drivers are shaping the industry, moving it towards a

The Power of Storytelling in Health: Friend or Foe?

With traditional media moving online, and the era of social media driving stories through the ethernet, never has a ‘story’ been more impactful.

Country reports

The death of the cancer drugs fund?

UK flagNHS England's siloed budget and its uncertain future

Is obesity really a problem in Brazil?

Obesity is on the rise in low- and middle-income countries, particularly in urban settings

Turkey: A growing pharma market with huge potential

The Turkish biopharma market offers many opportunities - if it can overcome its sustainability challenge

Video

Webinar: Customer engagement design

Customer engagement design pharma Webinar: Customer engagement design

The role of artificial intelligence in healthcare

Watson on jeopardy IBM's Amer Fasihi on the rise of Watson

The impact of new technology on healthcare

Mindy Daeschner PSHealth PMLiVE speaks to Mindy Daeschner, director of healthcare technology company PSHealth.

White papers

#DemandDiversity: For International Women's Day, we ask... why do women often suffer from more side effects than men?

Women are largely prescribed exactly the same treatment regimens as men, with no account for the underlying differences in physiology and drug metabolism between the sexes.

Good design saves lives

Good design and creative thinking are essential if we are to improve on existing problems in new ways, which is why design and creativity within healthcare is vital. Health is

Why you must understand the pricing of patient recruitment companies

Recruiting a diverse range of patients and engaging with them for your clinical trial isn’t an easy task, which means you might turn to patient recruitment companies, like us, who

4 ways to recruit Alzheimer’s disease patients for your clinical trial

What key things do you need to remember to reach patients living with Alzheimer’s disease?

COVID-19 Updates and Daily News

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Origins Insights

Our goal is to identify and embed transformational patient insights as a fundamental part of the drug development process. As...

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