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Porterhouse Medical launch strategic insight and research consultancy

Porterhouse Insights

Porterhouse Insight will offer solutions to pharmaceutical clients

Patently unclear?

arrowThe challenge of protecting biotech innovations

Patient recruitment and engagement standards

Waiting roomClinical trial awareness

Adding value in emerging markets

IslandWhat benefit do branded generics bring to patients around the world?

A new picture

puzzleChanging the route to brand growth

The Gallery

A visual showcase of agency work. Track down an agency from the image, track down your competitors' work, search by product or therapy area to pull up, for example, cardiovascular campaigns. Click here for a portfolio of hundreds of campaign visuals – updated regularly – free for you to reference. Agencies – to add your work to The Gallery please contact us.

Webinars

Transforming Access to Medicines Through Patient-Centric Solutions

As medicines access evolves and pharmaceutical companies take an increasingly nuanced approach to it, it’s ever-more important to focus on particular aspects of this area and investigate whether firms are

The Future of Marketing in Life Sciences: Is your function fit for purpose

The healthcare landscape is rapidly changing as it responds to a multitude of well-known issues. Coupled with emerging digital technologies, these drivers are shaping the industry, moving it towards a

The Power of Storytelling in Health: Friend or Foe?

With traditional media moving online, and the era of social media driving stories through the ethernet, never has a ‘story’ been more impactful.

The Truth about Doctors

‘The Truth about Doctors’ the first study in the series, aims to get to the heart of the human under the white coat to better understand what motivates doctors and

Country reports

The death of the cancer drugs fund?

UK flagNHS England's siloed budget and its uncertain future

Is obesity really a problem in Brazil?

Obesity is on the rise in low- and middle-income countries, particularly in urban settings

Turkey: A growing pharma market with huge potential

The Turkish biopharma market offers many opportunities - if it can overcome its sustainability challenge

Video

Webinar: Customer engagement design

Customer engagement design pharma Webinar: Customer engagement design

The role of artificial intelligence in healthcare

Watson on jeopardy IBM's Amer Fasihi on the rise of Watson

The impact of new technology on healthcare

Mindy Daeschner PSHealth PMLiVE speaks to Mindy Daeschner, director of healthcare technology company PSHealth.

White papers

Where is health behaviour change heading?

Cures rely on patient adherence to succeed, and health behaviour change in any non-compliant patient is essential, this post explores where health behaviour change is heading.

Pharma email marketing: Your top 12 tips

Used correctly, email can be one of the most effective and cost-efficient channels for a pharma company to use. To help you get the most from it, we've rounded up

The pharma rising star and what they mean for your KOL strategy

Rising stars are the KOLs of this future. They must be considered for any effective KOL strategy. This post expands.

How to break down the barriers to patient enrolment

In a survey of more than 360 healthcare professionals (HCPs) in France, Germany, the United Kingdom, and the United States, just 40% reported being ‘very aware’ of pharmaceutical companies' patient

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