Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

SUGGEST A NEW TERM

Relationship marketing

A marketing strategy involving a company establishing a relationship with the customer which continues beyond the initial purchase.

Relationship Marketing was initially characterised as a method of marketing expanded from direct response marketing operations, which were concerned with customer retention and satisfaction, as a opposed to a central focus on sales. Relationship Marketing recognises the long term advantage of customer relationships and develops communication outside advertising and sales promotion.

See also:
Customer service programme
Marketing strategy
Direct response advertising (DRA)
Customer satisfaction

No results were found

No results were found

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Star

We're passionate about helping our clients to make a real commercial impact. We achieve this through our unique approach to...

Infographics