Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

SUGGEST A NEW TERM

Marketing plan

A detailed, written plan which aims to describe a company's marketing strategy and the series of programmes and activities involved in the process of carrying it out.

Marketing plans are considered key by industry to marketing success. Used to aid company focus during the devising of marketing strategies.

See also:
Marketing Strategy
Marketing Mix
Marketing

No results were found

No results were found

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Cogora

Cogora has been a leader in healthcare publishing for over 30 years and has become one of the leading full-service...

Infographics