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Above the line

Advertising for which a payment is made and for which commission is paid to the advertising agency. Simply put, 'above-the-line' is any work carried out by the media where a commission is procured by an advertising agency, and 'below-the-line' is work carried out for a customer where a standard charge substitutes commission.

See also:
Below the line
Push promotion
Display Advertisement
Trade Advertising

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OPEN Health is a family of expert practices, working in partnership to drive positive change in healthcare communications & market...