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Healthcare Glossary
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Account management
The process by which an agency or supplier manages the needs of a client. Within an advertising agency, PR consultancy or medical education agency an account manager or account executive is the person tasked with handling routine decisions related to a specific client.
See also:
Key account management
Advertising agency's commission
Related terms
Blanket coverage, Direct mail, Concordance programme, Ad impression , Business to consumer (B2C), Value preposition, Cost per acquisition/action (CPA) , Rate card, Executive summary, Creatives, Campaign, European Association of Communications Agencies (EACA), Advocacy and support groups, Ad tracking research, Advertising agency's commission,
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