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Healthcare Glossary
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Ad impression
Describes one view of an online advert by a single member of its audience. Impressions are the measure by which most web advertising is sold. The cost is most commonly calculated in terms of the cost per thousand impressions (CPM).
See also:
Ad rotation
Cost per thousand (CPM)
Cost per click (CPC)
Related terms
Added value, Advertising, Blanket coverage, ACE PR Value, Detail aid, Payback period, e-Detailing, Recall test, Cost leadership, Endorsement, Channels, Customer service programme, Ad tracking research, Unique page views, Copywriting,
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