Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Ad recall
A measure of a respondent's recollection or recall of an advertisement. The respondents' answers provide insight into the most memorable attribute of the advertisement. Generally, ad recall is requested immediately after viewing the advertisement. Recall falls over time.
See also:
Advertising
Ad tracking research
Day after Recall
Advertising research
Recall Test
Related terms
Motivation research, Ad rotation, Below the line , Forecasting, Cost per acquisition/action (CPA) , Data collection, Key opinion leader (KOL), Qualitative research, Global brand, Asset-led marketing, Open observation, Institutional review board (IRB) - pharmacoeconomics, Quantitative research, Substantiation, Affinity marketing,
COVID-19 Updates and Daily News
Featured jobs
-
Healthcare Senior Account Manager
-
Competitive
-
Medical Editor
-
Competitive
-
Healthcare Account Director
-
Competitive
-
Healthcare Lead Copywriter
-
Competitive
-
Senior Leader
-
Exceptionally competitive salary
- AZ, Oxford University face more scrutiny over COVID-19 vaccine data
- Russia submits COVID-19 vaccine to WHO for emergency use listing
- Synairgen’s SNG001 advances into phase 3 COVID-19 trial
- CureVac says its COVID-19 vaccine can be stored at standard refrigerator temperature
- J&J advances COVID-19 vaccine into second phase 3 trial
- New study identifies drugs that are safe to use in COVID-19 treatment
- NIAID chief back-pedals on criticism of UK's Pfizer vaccine approval process
- Moderna expects to supply 125 million COVID-19 vaccine doses in Q1 2021
- Migraine-friendly colours for the home
- How can virtual pharma companies de-risk new product launches?
- Live Webinar: Artificial Intelligence for Identifying and Monitoring Cognitive Decline
- The Future of Wearable and Implantable Devices
PMHub
Viseven
Viseven is a full cycle digital agency with 10 years expertise in developing content for the global pharmaceutical market delivering...
Quick links
Infographics
