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Healthcare Glossary
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Ad recall
A measure of a respondent's recollection or recall of an advertisement. The respondents' answers provide insight into the most memorable attribute of the advertisement. Generally, ad recall is requested immediately after viewing the advertisement. Recall falls over time.
See also:
Advertising
Ad tracking research
Day after Recall
Advertising research
Recall Test
Related terms
Grey market, Ad impression , Data collection, Rate card, Marketing research (MR), Brand mapping , Focused Advertising Sampling Technique (FAST) Marketing, Competitors, Drop out, Models (or marketing models), National Readership Survey (NRS), Global brand, Media mix, International Clinical Trial Registry Platform (ICTRP), Differentiation,
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