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Healthcare Glossary
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Ad recall
A measure of a respondent's recollection or recall of an advertisement. The respondents' answers provide insight into the most memorable attribute of the advertisement. Generally, ad recall is requested immediately after viewing the advertisement. Recall falls over time.
See also:
Advertising
Ad tracking research
Day after Recall
Advertising research
Recall Test
Related terms
Relative market share, Sponsorship, Affinity marketing, One-on-one interview, Growth stage, Segmentation strategies, Labelling, Research proposal, Demand bias, Banner Ad., Advocacy and support groups, Continuing professional development (CPD), Comparative advertising, Chronic disease, Copywriting,
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