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Healthcare Glossary
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Adaptive scripting
In market research adaptive scripting is a tailored list of questions. The response given dictates which question to ask next. Adaptive scripting can be applied in order to ascertain deceptive responses, to minimise interviews for slower respondents, or to investigate further when particular responses are recognised.
See also:
Market research
Data collection
Data entry
Data processing
Related terms
Coverage, Price taker, Mission statement, Depth interview, Customer focus, International Clinical Trial Registry Platform (ICTRP), Narrowcasting, Attitudinal scaling, Post detail survey, Business strategy , Sampling, Market niche, Demand bias, Competitive advantage, Market segmentation,
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