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Healthcare Glossary
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Added value
The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
See also:
Brand image
Packaging
Marketing
Related terms
Inducements, Fast Moving Consumer Goods (FMCG), Brand management , Customer lifetime value (CLV), Differentiation, Merchandising, Ambient media, Brainstorm, Beta Tests, Maintenance strategy, New product development (NPD), Field marketing, Competitor analysis, Behavioural targeting, Advertorial,
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