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Healthcare Glossary
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Added value
The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
See also:
Brand image
Packaging
Marketing
Related terms
List broker, Promotional plan , Me-too, Virtual community, Learning curve, Buying behaviour , Negative demand, Cost-effective (healthcare economics), Ad concept testing, Skimming, Marketing acronyms, Asset-led marketing, Procurement officer/manager, Clip or Clipping, Customised marketing mix,
COVID-19 Updates and Daily News
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- BioNTech bolsters COVID-19 vaccine capacity with Novartis deal
- Novacyt launches diagnostic test to differentiate between COVID-19 and flu
- Pfizer’s ALK inhibitor Lorbrena hits the mark in head-to-head lung cancer trial
- BMS eyes approval for second Opdivo combo in kidney cancer
- FDA hands BMS and bluebird bio a priority review for ide-cel
- Moderna inks R&D agreements with Vertex and Chiesi
- Using Artificial Intelligence to Transform Pharma
- Session 4: Systems Innovation Insight and Thinking
- Transforming Unstructured Healthcare Information into Real-World Evidence & Life Saving Insights
- UK COVID-19 vaccine ‘challenge trials’ could intentionally infect participants with virus
- Keytruda doubles five-year survival rate in NSCLC
- EMA fast-tracks review of bluebird bio’s LentiGlobin for sickle cell disease
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