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Healthcare Glossary
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Added value
The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
See also:
Brand image
Packaging
Marketing
Related terms
Abbreviated advertisement (UK), Cognitive dissonance, Brand strategy, Gross Domestic Product (GDP), i-Coach, Blanket coverage, e-Sampling, Industrial marketing, Four Ps, Relative advantage, e-Marketing, Market positioning, Infiltration marketing, Discounted cash flow (DCF), Category management ,
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