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Healthcare Glossary
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Added value
The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
See also:
Brand image
Packaging
Marketing
Related terms
Background, Cost-effectiveness league table (healthcare economics), Reciprocal links, Product attributes, Equivalent advertising value (EAV), Comparative advertising, Internal Customers, Field marketing, Global marketing, Differentiation, Me-too, Direct marketing, In-Company training, Confidence level, Baseline,
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