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Healthcare Glossary
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Added value
The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
See also:
Brand image
Packaging
Marketing
Related terms
Advertorial, Adopter categories, Field marketing, Alpha/beta testing, Brand management , Economic value added (EVA) , Vertical integration, List broker, Cost-effectiveness league table (healthcare economics), Brand revitalisation, Fax Preference Service (FPS), e-Marketing, Behavioural targeting, Global brand, Pull promotion,
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