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Healthcare Glossary
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Adoption curve
Graphical representation of the rate of adoption of an innovation. The curve takes the shape of a normal statistical distribution.
The Adoption Curve is a model that categorises adopters of innovations rated on their degree of willingness to accept a new idea. Innovative adoption features are allocated to groups to demonstrate that all innovations go through a anticipated process prior to becoming widely adopted. Generally groups consist of; early adopters, early majority, late majority and laggards.
See also:
Adopter categories
Early adopters
Early majority
Customer
Related terms
Recognition tests, Brand value, Launch, Moderator guide, Deduping, Research proposal, Data sheet, Market share, Demographics, Unstructured question, Knowledge management, Brand revitalisation, Marketing research (MR), Internal marketing, Focus group moderator,
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