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Healthcare Glossary
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Advertising
A paid-for space in media intended to persuade the audience (users/readers/viewers/consumers) to purchase or consume (or in the case of healthcare professionals, prescribe) a particular product or service. Laws in many countries prevent the advertising of prescription medicines direct to consumers(DTC).
See also:
Above the line
Ad recall
Ad tracking Research
Advertising Agency Commission
Advertising Research
Advertorial
Ambient Media
Related terms
Monopoly, Cost-minimisation analysis (CMA), Omnibus survey, Motivation research, Community care, Personal selling, Long term value (LTV), Media schedule, Brand revitalisation, External analysis, Top-of-mind awareness (TOMA), Global marketing, Equivalent advertising value (EAV), Strategic health authority (SHA), Depth interview,
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