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Healthcare Glossary
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Advertising
A paid-for space in media intended to persuade the audience (users/readers/viewers/consumers) to purchase or consume (or in the case of healthcare professionals, prescribe) a particular product or service. Laws in many countries prevent the advertising of prescription medicines direct to consumers(DTC).
See also:
Above the line
Ad recall
Ad tracking Research
Advertising Agency Commission
Advertising Research
Advertorial
Ambient Media
Related terms
Likert scale, Terms and conditions of sale, Cost-effective (healthcare economics), General practitioner (GP), Demographics, Conjoint analysis, Market segmentation, Detail aid, Cost-effectiveness threshold (health economics), Sample (market research), Comparative advertising, Full-service agency, Forecasting, Double page spread (DPS), Adoption curve,
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PMHub
An agency called Owen
We’re a Healthcare Communications Agency specialising in Multi-channel Marketing to make you Digitally Fitter, Stronger & Faster....
