Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Advertising
A paid-for space in media intended to persuade the audience (users/readers/viewers/consumers) to purchase or consume (or in the case of healthcare professionals, prescribe) a particular product or service. Laws in many countries prevent the advertising of prescription medicines direct to consumers(DTC).
See also:
Above the line
Ad recall
Ad tracking Research
Advertising Agency Commission
Advertising Research
Advertorial
Ambient Media
Related terms
Health Maintenance Organisation (HMO), Substantiation, Cost-effectiveness threshold (health economics), Advertising research, Incremental cost-effectiveness ratio (ICER), Models (or marketing models), Launch, Account management, Marketing acronyms, Advocacy and support groups, Knowledge management, Product differentiation, Comparative advertising, Literature search, Compliance,
COVID-19 Updates and Daily News
Featured jobs
- Senior Consultant, Pricing & Market Access Consultancy, circ...
-
circa £100K package
- Project Director, Healthcare Marketing Agency patient focus Lond...
-
Highly competitive salary
- Client Services Director +, Remote or London – Leadership Opport...
-
Highly Competitive Salary, Bonus &Benefits
-
Digital account director
-
Competitive
-
Events Executive
-
Depending on Experience
- Digital Project Director, Healthcare Marketing Agency patient fo...
-
Highly competitive salary
- Account Manager - Healthcare Consultancy
-
Salary depending on experience
- Principal/ Senior/ Medical Writer – Global Med Ed and Comms Agen...
-
Highly competitive salary
- One dose of AZ’s COVID-19 vaccine ‘highly effective’ against severe disease from variants
- The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
- Novavax announces further delays for regulatory filings of COVID-19 vaccine
- CHMP rejects Kyowa Kirin’s Parkinson’s disease drug
- Google’s DeepMind opens ‘breakthrough’ protein database to the world
- Bayer’s BlueRock Therapeutics gains FDA fast track for Parkinson’s disease cell therapy
- CHMP rejects Kyowa Kirin’s Parkinson’s disease drug
- Amanda Pritchard becomes NHS England’s first female chief executive
- GSK beats expectations thanks to strong vaccine sales in Q2
- AZ raises full-year guidance after completing Alexion acquisition in Q2
- Resilience acquires bluebird bio’s manufacturing facility as part of cell therapy alliance
- Pfizer lifts 2021 guidance as sales of its BioNTech-partnered vaccine continue to climb
- Bayer’s BlueRock Therapeutics gains FDA fast track for Parkinson’s disease cell therapy
- Onyx Health Launch Creative Studio After Record Year
- The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
- BioNTech plans acquisition of Kite’s TCR cell therapy R&D platform
- Mixing AZ and Pfizer COVID-19 vaccines increases antibody levels
- Paving the way for the HCP omnichannel experience: a guide for medical affairs
PMHub
Wilmington Healthcare
A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...
