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Healthcare Glossary
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Advertising
A paid-for space in media intended to persuade the audience (users/readers/viewers/consumers) to purchase or consume (or in the case of healthcare professionals, prescribe) a particular product or service. Laws in many countries prevent the advertising of prescription medicines direct to consumers(DTC).
See also:
Above the line
Ad recall
Ad tracking Research
Advertising Agency Commission
Advertising Research
Advertorial
Ambient Media
Related terms
Brand value, Internal communications, Product class, Terms and conditions of purchase, Brand revitalisation, Market research, Likert scale, Demographic data, Digital creative, Ansoff Matrix, Infant, Rate card, Cost utility analysis (health economics), Strategic business unit (SBU), Foundation Trust (FT),
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Bedrock Healthcare Communications
Bedrock Healthcare Communications is an award-winning, independent agency founded in 2011. We partner with healthcare professionals, patients, and global pharmaceutical...
