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Healthcare Glossary
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Advertising
A paid-for space in media intended to persuade the audience (users/readers/viewers/consumers) to purchase or consume (or in the case of healthcare professionals, prescribe) a particular product or service. Laws in many countries prevent the advertising of prescription medicines direct to consumers(DTC).
See also:
Above the line
Ad recall
Ad tracking Research
Advertising Agency Commission
Advertising Research
Advertorial
Ambient Media
Related terms
Secondary care, Quality assurance programme, Respondent, Launch plan, Advertising agency's commission, Decline Stage, Order bias, Convenience sampling, Chief Medical Officer (CMO), Layout, Offensive marketing, Ad concept testing, Detail aid, Competitive advantage, Creatives,
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