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Healthcare Glossary
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Advertising
A paid-for space in media intended to persuade the audience (users/readers/viewers/consumers) to purchase or consume (or in the case of healthcare professionals, prescribe) a particular product or service. Laws in many countries prevent the advertising of prescription medicines direct to consumers(DTC).
See also:
Above the line
Ad recall
Ad tracking Research
Advertising Agency Commission
Advertising Research
Advertorial
Ambient Media
Related terms
Alternative service providers (ASP), Demographics, Group dynamics, International marketing, Direct-to-consumer (DTC), Trend analysis, Layout, Feature article, e-Sampling, Day-after recall, Above the fold, Greying, leisured, affluent, middle-aged (GLAM), Cost-effective (healthcare economics), Compliance, Corporate identity,
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Anthill Agency
Digital communications agency empowering clients through their digital transformation journey. Whether through training, delivering solutions or devising digital strategies, we...
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