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Healthcare Glossary
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Advertising research
Research conducted to improve the effectiveness of advertising. It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how consumers use and interpret the information in advertising. There are a variety of research approaches, including psychological, sociological, economic, and other perspectives
See also:
Ad recall
Ad tracking research
Buzz
Day after Recall
Recall Test
Recognition Tests
Reinforcement Advertising
Related terms
International marketing, Construct, Brand mapping , Post-testing, Incremental cost-effectiveness ratio (ICER), Contextual marketing, Ad recall, Demographic data, Market share, Depth interview, Expanded access, Media mix, Account management, Cost per acquisition/action (CPA) , Rate card,
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Merrill Brink International is a leading provider of life sciences, legal, financial, manufacturing and corporate language solutions for global companies....
