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Healthcare Glossary
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Advocacy and support groups
Organisations and groups that actively support participants and their families with valuable resources, including self-empowerment and survival tools. Advocacy Advertising is generally used in supporting a certain cause, opinion, or a matter of public significance or concern. Advocacy Ads are specific advertisements used generally political campaigns. These advertisements stem from the power of soft money, which funds various campaign strategies.
See also:
Defining Advertising Goals for Measured Advertising Response (DAGMAR)
Campaign
Advocacy
Related terms
Endorsement, Corporate reputation, Local advertising, Ad recall, Creative director, Cost–benefit analysis, Diagnostic trials, Advertising agency's commission, Direct-to-consumer (DTC), Coverage, Recall test, Inducements, Campaign, Press release, Copywriting,
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Impetus Digital
Impetus Digital has offered virtual advisory boards, clinical trial investigator consortiums, co-author publication working groups, steering committees, and medical education...
