Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Affinity marketing

Marketing targeted at individuals sharing common interests that predispose them towards a product, eg, a company marketing a calcium antagonist through a specialist cardiology journal. Also, a campaign jointly sponsored by a number of disparate organisations that are non-competitive but have a common interest. Most commonly Affinity Marketing occurs when industry owners recognise they can effect equity locked in their brand and customer bases, by advertising  products and services which they don’t normally sell. A broader spectrum of commodities usually benefits each industry member marketing wise.

See also:
Marketing
Campaign
Brand image

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Wisepress

Wisepress is a medical bookseller promoting and selling books worldwide, both online and via the 200 European medical conferences that...

Infographics