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Practice used within software testing to establish and monitor the potential success of a new product. Alpha testing relates to the internal testing by customers, online visitors or an independent test team for in-house preliminary software, before the next stage of beta testing. Beta testing is a reference to the external form of user acceptance testing within the marketplace. Beta versions of software may be released to the open public to necessitate a higher feedback rate, but are more commonly limited to a restricted group of people to trial the software for faults.
See also:
E-Marketing
ABPI Code of Practice, Balanced Scorecard, Column inches, Marketing audit, Circulation, Comparative advertising, Market penetration pricing, Campaign, Lobby firm, Reciprocal links, Disease awareness marketing, Market development, Personal selling, Early adopters, Public relations,
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