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Healthcare Glossary
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Ambient media
Sometimes known as 'fringe media', ambient media describes advertising that occurs in a non-standard medium, eg, advertising that appears on hot air balloons, theatre tickets, cricket pitches, even pay slips or is projected onto buildings. Not usually seen in pharmaceutical marketing except for corporate campaigns.
See also:
Advertising
Related terms
Segmentation strategies, Lead management, Business plan, Campaign plan, Advertising agency's commission, Deep linking, Business strategy , Direct-to-consumer (DTC), Channel marketing, Marketing concept, Maturation, Strategic business unit (SBU), Social media, Substantiation, Early majority,
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