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Ansoff Matrix
The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. It maps product/market strategies – eg, market penetration, product development, market development and diversification – on a matrix showing new versus existing products along one axis and new versus existing markets along the other.
See also:
Market penetration
Market growth rate
Marketing strategy
Boston Matrix
Related terms
Channels, DRIP Framework, Territory, SMART objectives, Concept development and testing, Marketing concept, Layout, Test marketing, Product attributes, Motivation research, Niche marketing, Advertising, Opportunities to hear (OTH), Positioning, Respondent,
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