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Healthcare Glossary
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Ansoff Matrix
The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. It maps product/market strategies – eg, market penetration, product development, market development and diversification – on a matrix showing new versus existing products along one axis and new versus existing markets along the other.
See also:
Market penetration
Market growth rate
Marketing strategy
Boston Matrix
Related terms
Relationship marketing, British Pharmacological Society (BPS), Segmentation strategies, Focus group moderator, Demand bias, Territory management, European Foundation for Quality Management (EFQM), Contraindication, Lifestyle research, Added value, Phase IV trials, Market penetration, Situation analysis, Blind (clinical trial terms), Prophylaxis,
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