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Healthcare Glossary
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Ansoff Matrix
The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. It maps product/market strategies – eg, market penetration, product development, market development and diversification – on a matrix showing new versus existing products along one axis and new versus existing markets along the other.
See also:
Market penetration
Market growth rate
Marketing strategy
Boston Matrix
Related terms
Virtual community, Leader pricing, Defined daily dose (DDD), Moderator guide, List broker, Grey marketing (also called parallel importing), In-house, Quantitative research, Personal data, Demographic data, Competitors, Prior approval, Database marketing, Territory, Cost leadership,
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