Please login to the form below

Not currently logged in
Email:
Password:

Ansoff Matrix

The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. It maps product/market strategies – eg, market penetration, product development, market development and diversification – on a matrix showing new versus existing products along one axis and new versus existing markets along the other.

See also:
Market penetration
Market growth rate
Marketing strategy
Boston Matrix

Your comments about Ansoff Matrix:

Comment:
Your name:
Your email:

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Fishawack Health

Fishawack Health is the leading global commercialization partner for the modern life science era. Established in 2001 and headquartered in...