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Healthcare Glossary

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Asset-led marketing

Asset-led marketing uses product strengths such as the name and brand image to market both new and existing products. Marketing decisions are based on the needs of the consumer and the assets of the product.

See also:
Brand image
Brand management

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Related terms

Market leader, Demographic data, Monopoly, International marketing, Crisis management, Beta Tests, DRIP Framework, Neuromarketing, Dichotomous question, Price fixing, List building, Customer focus, List price, Marketing cost analysis, Ambient media,

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