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Healthcare Glossary

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Asset-led marketing

Asset-led marketing uses product strengths such as the name and brand image to market both new and existing products. Marketing decisions are based on the needs of the consumer and the assets of the product.

See also:
Brand image
Brand management

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Aptus Health

Aptus Health is dedicated to advancing health engagement. The company offers end-to-end digital health engagement solutions spanning all areas of...

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