Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Attitudinal scaling
A two-dimensional technique in which the respondent determines the two most important characteristics of a product. Attitudinal scaling is most commonly applied to characteristics such as price and quality. The purpose of Attitudinal scaling is to understand better the participant's attitude towards the product or service.
See also:
Product attributes
Market Research
Data Collection
Related terms
Random samplings, Channels, Market forecast, Focus group moderator, Grey market, Marketing objectives, Repositioning, Audit Bureau of Circulation (ABC), Lead generation, Payback period, Business strategy , Customer lifetime value (CLV), Opinion leader, Cognitive dissonance, Maturation,
COVID-19 Updates and Daily News
Featured jobs
-
Senior Leader
-
Exceptionally competitive salary
-
Healthcare Account Director
-
Competitive
-
Healthcare Lead Copywriter
-
Competitive
-
Medical Editor
-
Competitive
-
Healthcare Senior Account Manager
-
Competitive
- AZ, Oxford University face more scrutiny over COVID-19 vaccine data
- Russia submits COVID-19 vaccine to WHO for emergency use listing
- Synairgen’s SNG001 advances into phase 3 COVID-19 trial
- CureVac says its COVID-19 vaccine can be stored at standard refrigerator temperature
- J&J advances COVID-19 vaccine into second phase 3 trial
- New study identifies drugs that are safe to use in COVID-19 treatment
- NIAID chief back-pedals on criticism of UK's Pfizer vaccine approval process
- Moderna expects to supply 125 million COVID-19 vaccine doses in Q1 2021
- Migraine-friendly colours for the home
- How can virtual pharma companies de-risk new product launches?
- Live Webinar: Artificial Intelligence for Identifying and Monitoring Cognitive Decline
- The Future of Wearable and Implantable Devices
PMHub
Graphite Digital
Graphite is a digital agency which partners with globally respected healthcare organisations to create powerful digital experiences. We help our...
Quick links
Infographics
