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A two-dimensional technique in which the respondent determines the two most important characteristics of a product. Attitudinal scaling is most commonly applied to characteristics such as price and quality. The purpose of Attitudinal scaling is to understand better the participant's attitude towards the product or service.
See also:
Product attributes
Market Research
Data Collection
Data Protection Act, Marketing metrics, Oligopsony, Market segmentation, Sensitive data, Environmental scanning, Business plan, Comparative advertising, Grey market, Internal analysis, Field experiments, Corporate fact sheet, Procurement officer/manager, Guerrilla marketing, Strategic business unit (SBU),