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Healthcare Glossary
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Audit
The examination of the marketing plan. The marketing plan is researched before and during implementation. Internal and external influences are evaluated allowing for adjustment.
See also:
Marketing plan
Related terms
Brand revitalisation, Marketing audit, Segmentation strategies, Telesales, Social audit, Territory management, Market challenger, Electronic point of sale (EPOS) system, Marketing mix, Channels, Blanket coverage, Strategic business unit (SBU), Global marketing, Long term value (LTV), Target audience,
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