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Healthcare Glossary

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Audit Bureau of Circulation (ABC)

The Audit Bureau of Circulation (ABC) carries out independent audits of the circulation of printed publications.

The ABC is quoted as follows;

"ABC provides detailed circulation, distribution, attendance, traffic and related data across a broad range of media platforms including:

    * National, regional and free newspapers
    * Consumer and B2B magazines
    * Consumer and trade exhibitions
    * Digital media such as web, email, video and audio, podcasts, databases, directories, adserving etc.

All ABC data is prepared to independent, industry-agreed standards. This provides comparability, trust and facilitates efficient trading."

See also:
Media mix
Business to business (B2B)
e-Marketing

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