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Healthcare Glossary
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Background
Secondary information relating to a marketing campaign. Secondary research is data that previously exists as it has been accumulated for other purposes. Background information is research of data in the public domain and often collated from established outside sources. Secondary research is more cost efficient compared to primary research, however seldom offers conclusive information that exactly satisfies the requirements of the researcher.
See also:
Background Factors
Campaign plan
Marketing
Data Collection
Related terms
Construct, Trend analysis, Pilot programme, Territory, Cohort, Market research, Labelling, Media mix, Research and development (R&D), Response bias, Decision tree, Direct marketing, In-Company training, Buying behaviour , Marketing concept,
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