A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Environmental influences on a customer’s buying decisions. Frequently associated in conjunction with Consumer behaviour. This studies when, why, how, and where buyers do or do not buy a product. A Customer Behaviour study uses a mixture of psychology, sociology, social anthropology and economics.
See also:
Buying Behaviour
Data Collection
Key account management, Four Ms, Price taker, Comparative advertising, Four Ps, Customer service, Me-too, Customer service programme, Customer focus, Gross Domestic Product (GDP), Customer satisfaction, Global marketing, Cash cow, Brand management , Terms and conditions of sale,
Redbow Consulting Group is a specialist healthcare management consultancy specialising in business strategy and marketing...