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Healthcare Glossary
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Background Factors
Environmental influences on a customer’s buying decisions. Frequently associated in conjunction with Consumer behaviour. This studies when, why, how, and where buyers do or do not buy a product. A Customer Behaviour study uses a mixture of psychology, sociology, social anthropology and economics.
See also:
Buying Behaviour
Data Collection
Related terms
Key account management, Four Ms, Price taker, Comparative advertising, Four Ps, Customer service, Me-too, Customer service programme, Customer focus, Gross Domestic Product (GDP), Customer satisfaction, Global marketing, Cash cow, Brand management , Terms and conditions of sale,
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Redbow Consulting Group is a specialist healthcare management consultancy specialising in business strategy and marketing...
