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Healthcare Glossary
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Background Factors
Environmental influences on a customer’s buying decisions. Frequently associated in conjunction with Consumer behaviour. This studies when, why, how, and where buyers do or do not buy a product. A Customer Behaviour study uses a mixture of psychology, sociology, social anthropology and economics.
See also:
Buying Behaviour
Data Collection
Related terms
Price taker, Global marketing, Launch, Adopter categories, Brand, Grey market, Adoption curve, Four Ms, Routine response behaviour, Market share, Special interest groups, Cash cow, Reimbursement, Culture, Customer satisfaction,
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