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Healthcare Glossary
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Background Factors
Environmental influences on a customer’s buying decisions. Frequently associated in conjunction with Consumer behaviour. This studies when, why, how, and where buyers do or do not buy a product. A Customer Behaviour study uses a mixture of psychology, sociology, social anthropology and economics.
See also:
Buying Behaviour
Data Collection
Related terms
Focus groups, Dodo, Internal marketing, Attitudinal scaling, Brand extension , Unprompted recall, Brand value, Brand revitalisation, Hard sell, Positioning, Procurement officer/manager, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Reimbursement, Business to consumer (B2C), Economic regulation,
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