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Healthcare Glossary

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Behavioural targeting

A digital marketing term used to refer to the technology employed to target users with advertisements based on previous browsing behaviour and sequencing. Behavioural targeting allows advertisers and publishers to maximise the potential success of their online objective, using collected data on web-browsing patterns.

See also:
Contextual marketing
RSS
E-Marketing
User Session
Deep Linking
Unique Visitor

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