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Healthcare Glossary
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Behavioural targeting
A digital marketing term used to refer to the technology employed to target users with advertisements based on previous browsing behaviour and sequencing. Behavioural targeting allows advertisers and publishers to maximise the potential success of their online objective, using collected data on web-browsing patterns.
See also:
Contextual marketing
RSS
E-Marketing
User Session
Deep Linking
Unique Visitor
Related terms
Random samplings, Product differentiation, Media mix, Above the fold, Cost per acquisition/action (CPA) , List building, Industrial marketing, Ambient media, Data processing, Direct mail, Decline Stage, Labelling, Marketing audit, Data sheet, Respondent,
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Blue Latitude Health
Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...
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