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Healthcare Glossary
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Below the line
Non-media advertising or promotion when no commission has been paid to the agency. Includes direct mail, point of sale displays, exhibitions, giveaways.
See also:
Above the line
Push versus pull promotion
Point of Sale
Direct Mail
Related terms
List building, Market value added (MVA), Lead generation, Direct-to-consumer (DTC), Ad impression , Market segmentation, Account management, Customer service programme, Creative director, Latent demand, Ansoff Matrix, Cost per acquisition/action (CPA) , Audit, Alpha/beta testing, Above the fold,
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- Early Access Program - Regulatory Affairs (EAP-RA)
- Highly competitive salary
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Omnichannel Account Director
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Technical Sales Representative
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Pharmacovigilance Manager
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- Strategy Director - Healthcare Advertising
- £90,000 - £120,000 yearly
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Senior Medical Writer
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Pharmacovigilance Project Lead
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