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Healthcare Glossary

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Below the line

Non-media advertising or promotion when no commission has been paid to the agency. Includes direct mail, point of sale displays, exhibitions, giveaways.

See also:
Above the line
Push versus pull promotion
Point of Sale
Direct Mail

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Porterhouse Medical Group

The Porterhouse Medical Group provides powerful, insight-driven, scientific and medical communication services to the pharmaceutical industry across the globe, with...

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