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Healthcare Glossary
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Blanket coverage
In Communication, blanket coverage is that which is not targeted but is covered by all channels. In marketing and sales, this non-selective strategy may applied in advertising and distribution in order to gauge at a later date, successful key demographics - which may then be used to develop more selective coverage.
See also:
Distribution
Advertising
Demographics
Marketing channels
Related terms
Local advertising, Life cycle (product), Porter's 'Five Forces', Business strategy , Media planning, Ad tracking research, Tactical planning, Demographic data, Relationship marketing, List building, Mathematical analysis of perception and preference (MAPP), Leader pricing, Demand bias, Corporate governance, Cost per acquisition/action (CPA) ,
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