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A group activity/method of problem solving, which allows people to generate ideas and concepts, raise questions and pose solutions. The best ideas rarely come from only one mind and this approach allows pooling of the collective talent of the team
See also:
Concept development and testing
Concept boards
Porter's 'Five Forces', New product development (NPD), Business plan, International Clinical Trial Registry Platform (ICTRP), Diversification, Construct, Franchising, Competitor analysis, Drop out, Adaptive scripting, Lifestyle drug, Emotional selling preposition (ESP), Variable, Health Care Financing Administration (HCFA) (US) , Product class,
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