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Healthcare Glossary
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Brainstorm
A group activity/method of problem solving, which allows people to generate ideas and concepts, raise questions and pose solutions. The best ideas rarely come from only one mind and this approach allows pooling of the collective talent of the team
See also:
Concept development and testing
Concept boards
Related terms
Cost-minimisation analysis (CMA), Big pharma, Phase III trials, Affinity marketing, Brand extension , Ansoff Matrix, Global brand, Research proposal, Double-blind trial, Advertising research, Depth interview, Phase IV trials, Differentiation, Asset-led marketing, Unique selling preposition (USP),
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Our goal is to identify and embed transformational patient insights as a fundamental part of the drug development process. As...
