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Healthcare Glossary
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Brand
The set of physical attributes of a product or service, together with the beliefs and expectations surrounding it – a unique combination which the name or logo of the product or service should be emotive. Successful branding is usually a reflection of a company's identity or philosophy - when this is the case stronger relationships with customers are commonly forged. When a brand is established well, customer or client loyalty can be a key advantage in marketing and economic growth.
See also:
Brand extension
Brand image
Brand management
Brand mapping
Brand reinforcement
Brand revitalisation
Brand strategy
Brand value
Branding ladder
Brand personality
Related terms
In-house, Customer lifetime value (CLV), Social marketing, International marketing, Consumer behaviour, Crisis management, Concept development and testing, Multi-brand strategy, Territory management, Price taker, Customer satisfaction, Digital creative, Customer focus, Likert scale, PESTLE,
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