Healthcare Glossary

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Brand image

The consumer's perception of a brand or product. A successful Brand Image for a customer or client, is one which is naturally or instantly recalled when asked for.

The term brand image, grew in popularity as evidence surfaced that the emotions and images associated with a brand were key in buying influences, though brand recognition, recall and brand identity.

See also:
Brand
Brand extension
Brand management
Brand mapping
Brand reinforcement
Brand revitalisation
Brand strategy
Brand value
Branding ladder