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The consumer's perception of a brand or product. A successful Brand Image for a customer or client, is one which is naturally or instantly recalled when asked for.
The term brand image, grew in popularity as evidence surfaced that the emotions and images associated with a brand were key in buying influences, though brand recognition, recall and brand identity.
See also:
Brand
Brand extension
Brand management
Brand mapping
Brand reinforcement
Brand revitalisation
Brand strategy
Brand value
Branding ladder
McKinsey Seven S's of Management (or 7-S Model), Product class, Growth stage, Research proposal, Early majority, Relative advantage, Marketing orientation, Marketing acronyms, Strategic business unit (SBU), International marketing, Management by objectives (MBO), Buzz, Demographics, Adoption curve, Maturation,
CSafe Global is the only global provider of a full line of cold chain solutions and is the world’s largest...