Healthcare Glossary

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Business to business (B2B)

Relating to the sale of a product for any use other than personal consumption. The buyer may be a manufacturer, a reseller, a government body, a non-profit-making institution, or any organisation other than an ultimate consumer.

Many companies have both B2B and B2C (business-to-consumer) elements, however many companies chose to specialise in B2B services or sales exclusively. A vast number of products and services sold are calculated to be B2B in nature, the popularity of this is often due to the sheer volume of sales and services related to B2B business.

See also:
Business to Consumer (B2B)
Distribution
Supplier Relationship Management (SRM)
Supply chain

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