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Healthcare Glossary
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Business to consumer (B2C)
Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
See also:
Business to Business (B2B)
Distribution
Supplier Relationship Management (SRM)
Supply chain
Related terms
Product differentiation, Relationship marketing, Business portfolio, Market share, Consumer, Focus groups, Guarantees and warranties, Brand extension , Alpha/beta testing, Differentiation, Brand strategy, Performance prism, Brand revitalisation, Behavioural targeting, Early majority,
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