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Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
See also:
Business to Business (B2B)
Distribution
Supplier Relationship Management (SRM)
Supply chain
Supply chain, Opinion leader, Customer focus, Special interest groups, Lead management, Ansoff Matrix, Marketing orientation, Customer loyalty, Corporate identity, Consumer behaviour, Digital creative, European Foundation for Quality Management (EFQM), Attitudinal scaling, Attitude Awareness Usage Study (AAU), Ad impression ,
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