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Healthcare Glossary
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Business to consumer (B2C)
Relating to the sale of a product for personal consumption. The buyer may be an individual, family or other group, buying to use the product themselves, or for end use by another individual. A mass growth of online B2C transactions are now conducted between businesses and individual consumers. Businesses sell products and services via electronic channels directly to consumers.
See also:
Business to Business (B2B)
Distribution
Supplier Relationship Management (SRM)
Supply chain
Related terms
Crisis management, Detail aid, Brand revitalisation, Performance prism, Customer lifetime value (CLV), Ad concept testing, Brand image, Early majority, Adoption curve, Competitive advantage, Customer focus, Global marketing, Dog, Learning curve, Media mix,
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