Healthcare Glossary

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Healthcare terms - C

• Campaign
• Campaign plan
• Capital
• Cardiothoracic
• Cartel
• Cash cow
• Category management
• Cause-related marketing
• Central nervous system (CNS)
• Channel marketing
• Channel strategy
• Channels
• Chief Medical Officer (CMO)
• Chronic disease
• Circulation
• Click through rate (CTR)
• Click tracking
• Clinical
• Clinical trial
• Clinical trial enrolment
• Clip or Clipping
• Closed systems
• Co-operative
• Cognitive dissonance
• Cohort
• Collateral PR
• Column inches
• Commission on Human Medicines (CHM)
• Commissioning (health)
• Committee for Medicinal Products for Human Use (CHMP)
• Community care
• Company-specific training
• Comparative advertising
• Compassionate use
• Competitive advantage
• Competitor analysis
• Competitors
• Compliance
• Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI)
• Concept boards
• Concept development and testing
• Concordance
• Concordance programme
• Confidence level
• Conflict of interest
• Congenital
• Conjoint analysis
• Construct
• Consumer
• Consumer behaviour
• Contextual marketing
• Continuing Medical Education (CME)
• Continuing professional development (CPD)
• Contraindication
• Control group
• Controlled trial
• Convenience sampling
• Conversion rate
• Copy editor
• Copyright
• Copywriting
• Core message
• Corporate fact sheet
• Corporate governance
• Corporate identity
• Corporate reputation
• Corporate social responsibility (CSR)
• Corporate strategy
• Cost consequences analysis (CCA)
• Cost leadership
• Cost per acquisition/action (CPA)
• Cost per click (CPC)
• Cost per thousand (CPM)
• Cost utility analysis (health economics)
• Cost-effective (healthcare economics)
• Cost-effectiveness (in media/advertising)
• Cost-effectiveness analysis (health economics)
• Cost-effectiveness league table (healthcare economics)
• Cost-effectiveness threshold (health economics)
• Cost-minimisation analysis (CMA)
• Cost–benefit analysis
• Counterfeiting
• Coverage
• Creative director
• Creatives
• Crisis management
• Critical success factors
• Culture
• Customer
• Customer focus
• Customer lifetime value (CLV)
• Customer loyalty
• Customer relationship management (CRM)
• Customer satisfaction
• Customer service
• Customer service programme
• Customised marketing mix

Senior Planner – Healthcare advertising

Publications Director, Medical Communications agency, Oxford

Competitive Salary

Senior Medical Writer – Leading Medical Communications Agency – USA - Flexible / Remote Working

Highly Competitive Remuneration Package

Associate Medical Writer / Entry Level Medical Writer - Medical Education - South East or Oxford or London

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