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Healthcare terms - C
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Healthcare Glossary
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Healthcare terms - C
- Campaign
- Campaign plan
- Capital
- Cardiothoracic
- Cartel
- Cash cow
- Category management
- Cause-related marketing
- Central nervous system (CNS)
- Channel marketing
- Channel strategy
- Channels
- Chief Medical Officer (CMO)
- Chronic disease
- Circulation
- Click through rate (CTR)
- Click tracking
- Clinical
- Clinical trial
- Clinical trial enrolment
- Clip or Clipping
- Closed systems
- Co-operative
- Cognitive dissonance
- Cohort
- Collateral PR
- Column inches
- Commission on Human Medicines (CHM)
- Commissioning (health)
- Committee for Medicinal Products for Human Use (CHMP)
- Community care
- Company-specific training
- Comparative advertising
- Compassionate use
- Competitive advantage
- Competitor analysis
- Competitors
- Compliance
- Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI)
- Concept boards
- Concept development and testing
- Concordance
- Concordance programme
- Confidence level
- Conflict of interest
- Congenital
- Conjoint analysis
- Construct
- Consumer
- Consumer behaviour
- Contextual marketing
- Continuing Medical Education (CME)
- Continuing professional development (CPD)
- Contraindication
- Control group
- Controlled trial
- Convenience sampling
- Conversion rate
- Copy editor
- Copyright
- Copywriting
- Core message
- Corporate fact sheet
- Corporate governance
- Corporate identity
- Corporate reputation
- Corporate social responsibility (CSR)
- Corporate strategy
- Cost consequences analysis (CCA)
- Cost leadership
- Cost per acquisition/action (CPA)
- Cost per click (CPC)
- Cost per thousand (CPM)
- Cost utility analysis (health economics)
- Cost-effective (healthcare economics)
- Cost-effectiveness (in media/advertising)
- Cost-effectiveness analysis (health economics)
- Cost-effectiveness league table (healthcare economics)
- Cost-effectiveness threshold (health economics)
- Cost-minimisation analysis (CMA)
- Cost–benefit analysis
- Counterfeiting
- Coverage
- Creative director
- Creatives
- Crisis management
- Critical success factors
- Culture
- Customer
- Customer focus
- Customer lifetime value (CLV)
- Customer loyalty
- Customer relationship management (CRM)
- Customer satisfaction
- Customer service
- Customer service programme
- Customised marketing mix
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