Please login to the form below
Healthcare terms - C
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Healthcare terms - C
- Campaign
- Campaign plan
- Capital
- Cardiothoracic
- Cartel
- Cash cow
- Category management
- Cause-related marketing
- Central nervous system (CNS)
- Channel marketing
- Channel strategy
- Channels
- Chief Medical Officer (CMO)
- Chronic disease
- Circulation
- Click through rate (CTR)
- Click tracking
- Clinical
- Clinical trial
- Clinical trial enrolment
- Clip or Clipping
- Closed systems
- Co-operative
- Cognitive dissonance
- Cohort
- Collateral PR
- Column inches
- Commission on Human Medicines (CHM)
- Commissioning (health)
- Committee for Medicinal Products for Human Use (CHMP)
- Community care
- Company-specific training
- Comparative advertising
- Compassionate use
- Competitive advantage
- Competitor analysis
- Competitors
- Compliance
- Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI)
- Concept boards
- Concept development and testing
- Concordance
- Concordance programme
- Confidence level
- Conflict of interest
- Congenital
- Conjoint analysis
- Construct
- Consumer
- Consumer behaviour
- Contextual marketing
- Continuing Medical Education (CME)
- Continuing professional development (CPD)
- Contraindication
- Control group
- Controlled trial
- Convenience sampling
- Conversion rate
- Copy editor
- Copyright
- Copywriting
- Core message
- Corporate fact sheet
- Corporate governance
- Corporate identity
- Corporate reputation
- Corporate social responsibility (CSR)
- Corporate strategy
- Cost consequences analysis (CCA)
- Cost leadership
- Cost per acquisition/action (CPA)
- Cost per click (CPC)
- Cost per thousand (CPM)
- Cost utility analysis (health economics)
- Cost-effective (healthcare economics)
- Cost-effectiveness (in media/advertising)
- Cost-effectiveness analysis (health economics)
- Cost-effectiveness league table (healthcare economics)
- Cost-effectiveness threshold (health economics)
- Cost-minimisation analysis (CMA)
- Cost–benefit analysis
- Counterfeiting
- Coverage
- Creative director
- Creatives
- Crisis management
- Critical success factors
- Culture
- Customer
- Customer focus
- Customer lifetime value (CLV)
- Customer loyalty
- Customer relationship management (CRM)
- Customer satisfaction
- Customer service
- Customer service programme
- Customised marketing mix
COVID-19 Updates and Daily News
Featured jobs
- Senior Account Director - Med Comms Agency
-
Salary TBC
-
SENIOR MEDICAL WRITER
-
Salary TBC
- Sales Director, Healthcare communications agency, London/ SE UK
-
Six figure salary
- ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER
-
Salary TBC
-
MEDICAL WRITER - HOME WORKING
-
Salary TBC
- Pfizer/BioNTech to develop a booster dose for their COVID-19 vaccine
- Bayer’s finerenone scores FDA priority review for chronic kidney disease
- First dose of Pfizer/BioNTech vaccine reduces COVID-19 infection risk by 70%
- AZ refutes reports suggesting its COVID-19 vaccine is less effective in the elderly
- Pfizer, BioNTech temporarily slow down shipments of COVID-19 vaccine to EU
- Novavax to provide 1.1 billon COVID-19 vaccine doses to COVAX
- Enabling Patient-Focused Research Through Virtual Clinical Trials
- Innovative Approaches to Managing Mental Health Conditions
- Newcells Biotech secures over £5m for 3D tissue models
- FDA briefing document backs J&J’s one-dose COVID-19 vaccine
- Pfizer/BioNTech vaccine is 94% effective after second dose, major real-world study finds
- Moderna announces plans for COVID-19 variant-specific booster jabs and new production targets
PMHub
Havas Life Medicom
We’re a specialist-led, unified communications agency delivering connected healthcare communications, informed through fresh insights, smart thinking and inspired ideas. Our...
Quick links
Infographics
