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Healthcare Glossary
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Campaign
Organised course of action, carefully planned to achieve pre-defined objectives. Can relate to marketing, advertising, sales, PR or any other part of the marketing mix.
A marketing campaign is the total endeavors of a company to maximise awareness of or for a particular product or service, business or organisation. A campaign is usually held to a limited time frame.
See also:
Campaign Plan
Marketing
Advertising
Related terms
Cognitive dissonance, Sales promotion, Buying behaviour , Attitudinal scaling, Territory management, Consumer, Counterfeiting, In-house, Global brand, e-Commerce, McKinsey Seven S's of Management (or 7-S Model), Endorsement, Demographic data, i-Coach, Creative director,
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Omnichannel Account Director
- £55,000 - £65,000 yearly
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Senior Medical Writer
- Highly competitive salary
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Technical Sales Representative
- Highly competitive salary
- Early Access Program - Regulatory Affairs (EAP-RA)
- Highly competitive salary
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Pharmacovigilance Project Lead
- Highly competitive salary
- Strategy Director - Healthcare Advertising
- £90,000 - £120,000 yearly
- Associate Director - Global Healthcare Consulting
- £100,000 - £115,000 yearly
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Pharmacovigilance Manager
- Highly competitive salary
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