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Healthcare Glossary
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Cash cow
In business, a cash cow is a product or a business entity that produces remarkably high profit margins. The degree of profit margin this "cash cow" generates is so high that it is accountable for an extensive amount of a business's profit. This profit outweighs the amount necessary to sustain the cash cow business, and the overflow is used by the company for alternative functions.
See also:
Boston Matrix
Related terms
Abbreviated advertisement (UK), Procurement officer/manager, Advertising, Learning curve, Market positioning, Distribution, Brand extension , Free market economy, Competitive advantage, Market share, Maturation, Marketing orientation, Long term value (LTV), Ansoff Matrix, Leader pricing,
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